Corporate Engagement: Current Trends, New Opportunities, and New Challenges

Come learn about innovative approaches your organization can use for more effective corporate engagement.

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Corporate social responsibility has become a major buzzword in today's business sector, seen as a key to a positive public image and the ability to attract and keep quality employees. This trend is changing the face of corporate engagement in nonprofits, both in terms of giving and employee volunteerism. These new opportunities for nonprofits to attract funds, visibility, and volunteers for programs are coupled with new challenges to nonprofits who want to engage businesses. What actions might nonprofits need to take in order to attract and make effective use of these resource streams? How might development professionals and volunteer managers build and maintain fruitful relationships with businesses interested in supporting nonprofit work? What are some ethical concerns that nonprofits may encounter with increased corporate engagement?

Please join Dustianne North (Lead Instructor, UC Berkeley Professional Program in Fundraising and Volunteer Management), who welcomes expert panelists Karolo Aparicio (San Francisco Foundation) and Estelle Davis (San Francisco Exploratorium) for a lively discussion of this important topic in nonprofit management.

Participants will gain:

• Awareness of the evolution of corporate giving and corporations’ motivations for giving
• Understanding of the giving vehicles used by corporations and how to interface with these effectively
• Ability to utilize several different models of engaging corporate volunteers
• Ability to locate and utilize corporate prospect research tools
• Skills for building corporate relationships
• Ideas to inform ethical practice in working with corporate partners
• A realistic assessment of organizational capacity to pursue corporate relationships, and a start toward strategic plans for improved capacity

SPEAKERS

Estelle Ulanday Davis- Senior Manager of Corporate Engagement at the Exploratorium

Estelle Ulanday Davis, MPH, works as the Senior Manager of Corporate Engagement at the Exploratorium. She has worked in nonprofits for over 11 years, with a focus in museums, community organizing, education, youth development, environment, health equity, and LGBT+. From serving as a Director of Development to focusing on corporate partnerships, her focus is to nurture mutually beneficial and sustainable partnerships that advance social justice. She volunteers as a board member of a collectively run non-profit in Oakland, Cycles of Change.

Karolo Aparicio- Annual Giving Officer, Bay Area Leads Fund at the San Francisco Foundation

Karolo Aparicio Karolo Aparicio, is the Annual Giving Officer for the Bay Area Leads Fund at the San Francisco Foundation. Karolo has led fundraising efforts at organizations such as GRID Alternatives, the Sierra Club, Global Fund for Women, EcoViva, and International Rivers. He earned a Master’s degree in Anthropology from Vanderbilt University, and an MBA from San Francisco State University, where he also earned his BA. He is a Certified Fundraising Executive and is a frequent invited lecturer and workshop facilitator on fund development and non-profit management.

MODERATOR

Dustianne North- Lead Instructor, Professional Program in Fundraising and Volonteer Management, UC Berkeley Extension

Dustianne North is a national expert and a program developer, technical assistance provider, and evaluator serving a wide array of human services programs nationwide since 1995. Most often serving families in highly distressed situations, Dr. North emphasizes community-driven and volunteer-based efforts and is committed to emancipatory practices in both her practice and research. Her diverse scope of knowledge covers a range of issues including youth and family services development and implementation, volunteer management, community organizing and mobilization, and fundraising and development. She currently serves as the Research Director for the California Mentoring Partnership, is a Trainer and Technical Assistance Provider via the California Prevention Initiative and the Crisis and Recovery Enhancement project (both under the California Department of Health Care Services), and collaborates extensively with other public and nonprofit entities.

Professional Program in Fundraising and Volonteer Management, UC Berkeley Extension

One of the biggest challenges facing most nonprofit agencies is either finding or retaining staff talent in the areas of fundraising and volunteer management. Central to both of these skill sets are the marketing, planning and management capacities needed in most nonprofits. The Professional Program in Fundraising and Volunteer Management addresses these staffing and volunteer challenges by bringing together highly experienced practitioners as instructors and staff members from small and large nonprofits. Program content takes you well beyond the basics by engaging you in the processes of donor cultivation, along with the design and implementation of volunteer and board member recruitment and retention. Focused on the unique challenges in the Bay Area as well as drawing upon its many resources, this program is jointly sponsored by the Mack Center on Nonprofit and Public Sector Management in the Human Services at UC Berkeley and UC Berkeley Extension.

This event was made possible thanks to the generous support of The Wallace Alexander Gerbode Foundation.